Invitees write down and share their beliefs on video. Their life-sized recorded images are projected onto glass in front of a live audience.

Conceived and Directed by Richard Maxwell

New York Participants: Ramin Bahrani, Lakpa Bhutia, Jerimee Bloemeke, Sophia Chai, Janet Coleman, Keith Connolly, Ginger Corker, Richard Dundy, Bob Feldman, Rosie Goldensohn, Anita Hollander, Rosalie Ann Kaplan, Lou Kuhlmann, Michelle A. Lee, Walid Mohanna, Philip Moore, Farooq Muhammad, Nicole Colon, Christian Nunez, Louis Puopolo, Mark Russell, Katherine Ryan, Rafael Sànchez, Mónica de la Torre, Ariana Smart Truman, Kate Valk

Director of Photography: Michael Schmelling
Production: Bozkurt Karasu
Company Manager/Script Supervisor: Nicholas Elliott
Projection: Aron Deyo
Consultant: Jeff Sugg
Associate Producer: Allison Lyman

Production History (with local participants)

COIL Festival, Performance Space 122, New York 2010
Szene, Salzburg 2010
SACRED Festival, Chelsea Theatre, London 2010 (NYC Participants)
Théâtre de l'Agora, Evry 2011
Actoral, Marseille 2011
Théâtre Garonne, Toulouse 2011
Santarcangelo Festival, 2012
Theater Bonn, 2012
Festival der Regionen, Eferding 2013
ON EDGE, The Storefront Theater, Chicago 2015


Detailed Reflections, Verbal and Visual, New York Times, 2010
Ads: Richard Maxwell is Beyond Belief, TimeOut New York, 2010
Richard Maxwell Explains his Ghostly New Play, "Ads," The Huffington Post, January 2010
Exhibition Reviews: Richard Maxwell: P.S. 122, Art in America, 2010


A commission of Performance Space 122.